The late Steve Jobs once said, “My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”
Now it was easy enough for him to say that while he and his company, Apple Inc., spent their efforts having us reach into our wallets for the new iPhone every holiday season. And since his passing, Tim Cook, his replacement at Apple, has continued that trend of releasing high end electronics at the peak of shopping seasons. That would be to say they are capitalizing on time in a sense different from the aforementioned quote. But nonetheless it shows how time can be manipulated and used to gain an advantage, all while still being the single greatest resource each of us have.
